It seems Amy Schumer and Seth Rogen may be funny in some circles but they can’t sell beer.
The “Bud Light Party” advertising campaign, which featured a political parody by the comedians, has ended early as Anheuser-Busch InBev pulled the commercials due to declining sales, AdWeek reported.
With the election not yet over, the company cited disappointing third-quarter sales despite the politically geared commercials which were planned to run through Election Day.
The last commercial in the campaign series focused on gender identity and appeared in August, before the first presidential debate between Hillary Clinton and Donald Trump.
Anheuser-Busch was “clearly not satisfied” with Bud Light sales following the ads created by the powerhouse creative ad agency Wieden + Kennedy.
“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Bud Light senior director of marketing communications Lisa Weser said, according to AdWeek.
“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance,” Weser added. “While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”
The company will be turning its marketing focus to the Bud Light X Lady Gaga Dive Bar Tour and NFL-themed cans. Sticking to football themes is apparently a better guarantee of success.
“For Q4 and 2017, we are working closely with our creative agency, Wieden + Kennedy, to prepare for the next phase of our campaign for the Super Bowl and beyond,” Weser said. “We will also put more focus on sports, where we have had considerable success in the past.”
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