Donald Trump is making a direct appeal to female voters with a new ad starring his daughter Ivanka.

For Ivanka, it’s her first campaign ad, though she gave one of the best received speeches at the Republican National Convention.

In the 30-second spot she said her father “understands the need of a modern workforce” and will support women in the workforce who have children.

“The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut,” she said in the ad titled “Motherhood.”

“My father will change outdated labor laws so that they support women and American families,” she said. “He will provide tax credits for child care, paid maternity leave and dependent-care savings accounts. This will allow women to support their families and further their careers.”

The ad was tested with a focus group and, according to what one Trump official told the Washington Post, its score was “off-the-charts.”

• About
• Latest Posts

Carmine Sabia GET AUTHOR RSS FEED

Carmine Sabia Jr started his own professional wrestling business at age 18 and went on to become a real estate investor. Currently he is a pundit who covers political news and current events.

Latest posts by Carmine Sabia (see all)

• Britney Spears shows off her rockin’ new bod, but had to spoil it with a liberal message about ‘Dreamers’ - December 24, 2017
• Border patrol forget they’re supposed to be heartless, deliver beautiful baby at the border - December 24, 2017
• After scoring tax cut victory, Trump sees ‘tremendous Democrat support’ for his next big initiative - December 24, 2017