Donald Trump is making a direct appeal to female voters with a new ad starring his daughter Ivanka.
For Ivanka, it’s her first campaign ad, though she gave one of the best received speeches at the Republican National Convention.
In the 30-second spot she said her father “understands the need of a modern workforce” and will support women in the workforce who have children.
“The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut,” she said in the ad titled “Motherhood.”
“My father will change outdated labor laws so that they support women and American families,” she said. “He will provide tax credits for child care, paid maternity leave and dependent-care savings accounts. This will allow women to support their families and further their careers.”
The ad was tested with a focus group and, according to what one Trump official told the Washington Post, its score was “off-the-charts.”
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