Sometimes it may be better to keep politics out of your company business.
At least that’s what one jewelry company found out after an attempt to shame Ivanka Trump backfired on the business.
Lady Grey Jewelry sells products that have become popular among celebrities like Beyoncé and Rihanna. The company’s founders, Jill Martinelli and Sabine Le Guyader, were “flattered” to receive an order from the 34 year-old Trump, but decided to make a political statement when they shipped the item.
Included in the shipment of the ear cuff was a handwritten note to Trump, shaming her for her father’s political ideals.
The note read:
“Dear Ivanka, Thank you for your web order! We’re happy to let you know that the proceeds of your sale have been generously donated to the American Immigration Council, the Everytown for Gun Safety Organization, and the Hillary Clinton campaign. We hope you enjoy your new Lady Grey #helixcuff. Best, Sabine and Jill.”
A photo of the note was posted to the company’s Instagram account.
“The note was included in her package and shipped last week directly from our studio in Brooklyn,” Martinelli told NY Mag.
“While we were flattered to receive an order from Ivanka Trump, our social and political views couldn’t be further from those of the Trump campaign,” Martinelli said. “When we received her order, we instantly felt compelled to take the money and donate it to a few organizations that were more aligned with our ideals.”
Some fans of the company were behind the decision.
Thank Lady Grey Jewelry 4 bein the badass women u are! Priceless! https://t.co/1PcGhW9Xtl
— Scottish Lass (@scottygirl2014) August 18, 2016
— Arik Hesseldahl (@ahess247) August 18, 2016
Others thought the stunt was a bit funny.
So many questions. First, who wears ear cuffs? // Ivanka Trump Tries to Order an Ear Cuff, Gets Owned Pretty Hard https://t.co/C6laBpJZW7
— Alicia (@aliciac) August 17, 2016
— Laura Sesana (@lasesana) August 17, 2016
But, perhaps not anticipating the negative feedback, the business owners were slammed by many who thought the attempt to publicly humiliate Ivanka was “unprofessional” and a way to get “cheap publicity.”
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@Jezebel that rude company will never have to worry about making a donation for me or my many friends. We won’t be buying from you…ever!
— Gwen Rollings (@RollingsGwen) August 17, 2016
Wow. This is just creepy. I wouldn’t want to do business with a company that violated my privacy in this way https://t.co/YMDv2eyhCn
— Heather Champ (@hchamp) August 17, 2016
— Melissa Petro (@melissapetro) August 17, 2016
@HuffingtonPost Replace this with “A jewelry brand just threw the best shade at Chelsea Clinton” and watch the world go nuts.
— Sam Carbonaro (@o2dyn) August 18, 2016
@HuffingtonPost I’m not pro-Trump at all, but this is about a client. Without permission shouldn’t be putting their orders in public
— Stef (@Steftyem) August 18, 2016
— Carl’s Spokesman (@EtTuCarl) August 18, 2016
@HuffingtonPost So much so I’m not tweeting from that account.
— Forgotten50something (@Forgotten50som2) August 18, 2016
Despite that Ivanka stands for many of the liberal policies that @LadyGreyJewelry adore, I’ll buy ammo today to counter bc you’re assholes
— Smittie (@smittie61984) August 18, 2016
@HuffingtonPost Not a Trump fan, but this company was completely inappropriate. Ivanka should send it back and tell them to shove it.
— Pam (@jambalaya) August 18, 2016
@HuffingtonPost Thanking you for letting me know Lady Grey does not value customer privacy. Watch their sales drop.
— MrsV…you see (@MrsVyousee) August 18, 2016
@HuffingtonPost Do they send snippy messages to the rest of their customers that do not share the same values? Another case of intolerance.
— Sarcasm King (@cincybrian) August 18, 2016