Jewelry company’s shameless stunt to humiliate Ivanka Trump for her order backfires … big time

Sometimes it may be better to keep politics out of your company business.

At least that’s what one jewelry company found out after an attempt to shame Ivanka Trump backfired on the business.

Lady Grey Jewelry sells products that have become popular among celebrities like Beyoncé and Rihanna. The company’s founders, Jill Martinelli and Sabine Le Guyader, were “flattered” to receive an order from the 34 year-old Trump, but decided to make a political statement when they shipped the item.

Included in the shipment of the ear cuff was a handwritten note to Trump, shaming her for her father’s political ideals.

The note read:

“Dear Ivanka, Thank you for your web order! We’re happy to let you know that the proceeds of your sale have been generously donated to the American Immigration Council, the Everytown for Gun Safety Organization, and the Hillary Clinton campaign. We hope you enjoy your new Lady Grey #helixcuff. Best, Sabine and Jill.”

 

A photo of the note was posted to the company’s Instagram account.

Dear @ivankatrump, #thanksbutnothanks #payitFORWARD ➡️

A photo posted by Lady Grey Jewelry (@ladygreyjewelry) on

“The note was included in her package and shipped last week directly from our studio in Brooklyn,” Martinelli told NY Mag.

“While we were flattered to receive an order from Ivanka Trump, our social and political views couldn’t be further from those of the Trump campaign,” Martinelli said.  “When we received her order, we instantly felt compelled to take the money and donate it to a few organizations that were more aligned with our ideals.”

Some fans of the company were behind the decision.

Others thought the stunt was a bit funny.

But, perhaps not anticipating the negative feedback, the business owners were slammed by many who thought the attempt to publicly humiliate Ivanka was “unprofessional” and a way to get “cheap publicity.”

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