Radio superstar Rush Limbaugh might well borrow the famous Mark Twain quote: “Rumor of my demise is greatly exaggerated.”
It was just three months ago that Salon.com and others spread rumors of the certain death of Limbaugh’s No. 1 rated political radio talk show. But on Tuesday, “The Great One” signed a “long-term, multi-platform” contract with syndicator Premiere Radio Networks, a division of iHeartMedia.
“After 28 fulfilling years, I seriously considered moving on to something else, but Rich and Bob were very persuasive,” Limbaugh said in a statement, referencing iHeartMedia President Rich Pressler and chairman and CEO Bob Pittman.
“I’m thrilled to be continuing. And I really want to be on the air if the Russians find Hillary’s emails.”
“Although not discussed or recognized publicly, Limbaugh is one of the most generous celebrities in the country, donating hundreds of thousands of dollars to numerous causes – from organizations that help the families of fallen United States Military personnel, to foundations that care for children facing extreme medical challenges,” iHeart Radio said in a statement. “Limbaugh spends countless hours behind the scenes providing personal contributions to families and strangers encountering difficulties and hardships in their lives. He has made a significant positive difference in the lives of many.”
“Rush continues to deliver impressive results for affiliates and a wide range of advertisers by providing an unmatched connection to millions of loyal fans, along with valuable and unique content,” Bressler said. “We’re proud to continue our partnership with Rush, and look forward to sharing many more years of success.”
“As Rush celebrates his 28th anniversary in national syndication, his commitment to broadcasting excellence has never been more evident,” Pittman said. “The Rush Limbaugh Show is stronger than ever, experiencing continued ad sales growth and its highest audience levels of the past decade.” “The Rush Limbaugh Show” airs weekdays at noon Eastern on more than 600 radio stations nationwide.
Liberals made a concerted effort in 2012 to launch a boycott of Limbaugh’s advertisers to get him off the air. It obviously didn’t work.
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