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Anheuser-Busch, the world’s largest beer producer, has apparently decided the answer to its steadily shrinking market share of Bud Light and Budweiser is to embrace the ever-polarizing niche market of same-sex marriage.
While a Gallup survey last year showed that less than 4 percent of Americans self-identify as lesbian, gay, bisexual or transgender, Anheuser-Busch released an ad Wednesday featuring Amy Schumer and Seth Rogen, who are attending the wedding of Steve and Greg.
“Bud Light proudly supports everyone’s right to marry whoever they want,” Rogen says in the spot.
As for their lagging sales, the Financial Journal reported that Anheuser-Busch has “lost 5.2 percentage points of market share in the United States since 2008, falling to 43.6 percent share.”
With President Barack Obama declaring June as “Lesbian, Gay, Bisexual, and Transgender Pride Month,” perhaps the brewer is hoping the new ad will help them cash in on an influx of same-sex marriages in what is traditionally a big month for marriages.
Critics will argue that mainstreaming alternative lifestyles is the real agenda at play here and it remains to be seen if eschewing traditional Judeo-Christian values will prove to be a lucrative marketing move.
While Bud Light touted its ad on Twitter, the response from social media users suggested the jury’s still out on how successful it will be:
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Time to switch beers
— Don McGinnis (@TheDonzoni) June 1, 2016
@budlight y’all my favorite beer but don’t start with this gay shit
— big knolley (@Sensei_Booda) June 1, 2016
— Michael Liu (@spyguy8080) June 2, 2016
@budlight NO! Offensive and will not buy or use your products anymore
— Terry Fletcher NFL (@TerryinSoCalif) June 1, 2016
@budlight lol. wrong target audience. they don’t drink Bud Light and UR about to run the folks off who do ?
— Jessie May (@Heavens211) June 1, 2016
@budlight Is this supposed to boost your lagging sales? Pick a polarizing subject and make a big deal out of it? Great marketing (not).
— BigGov’tSucks (@ru4realdoe) June 4, 2016
@budlight quit trying to make degeneracy a cultural norm. Sell beer, not sodomy. goodbye for life.
— Southern Bro (@Legal_Citizen) June 4, 2016
@budlight Guess I will be trying different brands out now. Stick to selling beer, as politically correct politics kills the flavor.
— Eddie (@Jn3_16_21) June 4, 2016
@budlight Youre no longer welcome in my fridge. Not against gays, against companies selling out over a buck. 3 generations of bud now done
— Sick-A-PC (@sickapc) June 2, 2016
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