Fox apologizes for billboard showing J-Law being strangled–but there’s one obvious problem with that

XMen
X-Men billboard image: Twitter/The Hollywood Reporter

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Film company 20th Century Fox has apologized for a movie billboard after critics complained that the image promoted violence toward women.

The offending billboard, accompanying the release of  “X-Men: Apocalypse” last week, showed actor Oscar Isaac’s character Apocalypse choking Jennifer Lawrence’s Mystique. Critics slammed the image, which in some cases had the caption ““Only the strong will survive,” according to The Hollywood Reporter.

“There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,” actress and filmmaker Rose McGowan said in a Facebook post to The Hollywood Reporter on May 25.

“There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid,” she wrote.

The studio did not defend its choice, instead bowing down to political correctness with an apology.

“In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form,” Fox said in a statement to the Reporter. “Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”

The backlash to the billboard image appears to contradict the liberal call for equality of the sexes, which apparently does not apply to fictitious mutant characters in a fantasy film. The fact that the hero of the movie is (spoiler alert) a woman who saves the X-Men from Apocalypse was lost on critics.

Social media users were not happy with Fox and the pointless posturing from the left as they let it be known that liberals cannot have it both ways.

 

 

 

 

 

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