See the ‘nakedly racist’ Chinese laundry detergent ad everyone’s talking about; is it ‘staggeringly offensive?’

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Commercials are designed to grab our attention, but an ad for a Chinese laundry detergent is under heavy attack for being racist.

The ad, which CNN called a “staggeringly offensive advert,” begins with a Chinese woman doing laundry as a black man with white paint splattered on his face comes into the room.

The cable news network describes what takes place next:

A black man and a young Chinese woman are flirting, as he leans in for a kiss she thrusts a detergent capsule in his mouth and bundles him into a laundry machine.

She sits atop the machine as the man spins and screams inside until, to her apparent delight, out pops a handsome Chinese man dressed in a clean, white t-shirt.

One thing is certain, the spot accomplished the goal of garnering attention… for all the wrong reasons.

Here’s a sampling of responses from Twitter:

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