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Commercials are designed to grab our attention, but an ad for a Chinese laundry detergent is under heavy attack for being racist.
The ad, which CNN called a “staggeringly offensive advert,” begins with a Chinese woman doing laundry as a black man with white paint splattered on his face comes into the room.
The cable news network describes what takes place next:
A black man and a young Chinese woman are flirting, as he leans in for a kiss she thrusts a detergent capsule in his mouth and bundles him into a laundry machine.
She sits atop the machine as the man spins and screams inside until, to her apparent delight, out pops a handsome Chinese man dressed in a clean, white t-shirt.
One thing is certain, the spot accomplished the goal of garnering attention… for all the wrong reasons.
Here’s a sampling of responses from Twitter:
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I had high expectations for how racist this Chinese laundry detergent ad would be, and it massively exceeded them: https://t.co/PclJ3neMZU
— Tom Gara (@tomgara) May 26, 2016
Black man is put in washing machine and comes out Asian in most racist advert ever https://t.co/pS2YkYmMsF
— McIntosh Polela (@toshpolela) May 28, 2016
— Mother Jones (@MotherJones) May 27, 2016
— RT (@RT_com) May 27, 2016
— Mashable (@mashable) May 27, 2016
Holy crap. This is most nakedly racist modern-era thing I’ve ever seen! https://t.co/qNWDl9lsYD
— Gene Weingarten (@geneweingarten) May 26, 2016
— The Root (@TheRoot) May 26, 2016
Racism is not a widely understood concept in China. Thus, the most racist laundry detergent ad you’ve ever seen: https://t.co/Nx4gP3XcHa
— Matt Schrader (@tombschrader) May 26, 2016
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