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A protest of a Milwaukee frozen custard shop over its English only policy backfired spectacularly.
Ron Schneider, the owner of Leon’s Frozen Custard Shop, caused controversy when he instituted a store policy that all orders must be made in English.
Angry at the decision, the League of United Latin American Citizens demanded a federal investigation of the store and on Friday protesters showed up to have their voices heard.
Protest up to about 2 dozen people outside of Leon’s. @tmj4 pic.twitter.com/EL01gfiDtf
— Rebecca Klopf (@RebeccaKlopf) May 21, 2016
“We’re going to be looking at employees who feel that this is kind of a violation of their civil rights,” a spokesperson for the group told TMJ4.
In light of the potential boycott Schneider told TMJ4 that he had revised the policy.
“I just made it official. If you can help the customer, just help them any way you can,” he told the station.
Perhaps he should have kept the policy, however, because on Friday the protesters were met with a huge gathering of supportive customer’s happy with Leon’s “English only” policy.
More protesters are showing up, but there’s twice as many customers at #Leons right now @WISN12News pic.twitter.com/a0mwNwEMqS
— Ben Hutchison (@BennyHutch) May 21, 2016
#Leons has 3 windows open…20 people deep each line. Customers voicing support tonight at 10 @WISN12News pic.twitter.com/p26l3NaPHu
— Ben Hutchison (@BennyHutch) May 21, 2016
h/t: Twitchy.
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