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Target may regret ever allowing men to use women’s bathrooms in their stores.
After the superstore announced nearly a month ago that biological men who identify as women would be allowed to use the women’s bathroom, Target’s stock has plummeted 12 percent.
The news of plummeting stock value comes as over a million customers have signed a ‘Boycott Target’ petition by the American Family Association in a huge consumer backlash against the retail store.
Just last month, Target’s stock had fallen 5.8 percent, meaning the stock drop has doubled in just two weeks.
When Target’s stock first fell, it dropped from $84.10 per share on April 19 to roughly $79.36 a week and a half later, representing a corporate loss of over $2.5 billion.
Target’s stock plunge is possibly tied to its bombshell announcement that came after North Carolina passed legislation which stated that bathroom occupants must use the restroom that matches their biological gender.
In retaliation, Target immediately developed a new policy, which stated that customers and employees could use “the restroom or fitting room facility that corresponds with their gender identity,” rather than their biological gender.
The ‘Boycott Target’ petition now has over 1.2 million pledged supporters.
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