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Target forced to respond to angry backlash – did that just make it worse?

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Target may be finding that allowing men into women’s bathrooms might not be good for business.

After the superstore announced it would be allowing men who identify as women into the women’s bathroom, a viral boycott of now almost 400,000 fed up customers has swept the internet.

Over 396,000 Target customers have pledged to not shop at the store due to the transgender bathroom policy, forcing the store’s executives to release a statement on the issue.

But, the Target statement could set off even more customers.

“In our stores, we demonstrate our commitment to an inclusive experience in many ways,” the statement read. “Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”

Target said the company often looks into the impact of their views on customer approval and profits, but still did not lighten up on the bathroom policy in any way.

“We regularly assess issues and consider many factors such as impact to our business, guests and team members,” the statement continued. “Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position.”

The original policy guideline by Target upset the American Family Association, which started the now viral boycott effort against the superstore.

“Clearly, Target’s dangerous new policy poses a danger to wives and daughters,” the petition states. “We think many customers will agree. And we think the average Target customer is willing to pledge to boycott Target stores until it makes protecting women and children a priority.”

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Boycott Target underway after superstore declares men can use women’s bathrooms

John Binder
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