Affirmative action comes to Hollywood.
J.J. Abrams, director of the recently released film “Star Wars: The Force Awakens,” will employ racial quotas in future casting calls.
The Star Wars blockbuster released in December featured a diverse cast and his production company, Bad Robot, will adhere to a new hiring practice that “will ensure all of his future films will be equally, if not more, diverse,” Quartz reported.
“It has to be a systemic approach,” Abrams said. “Any list that we get—it needs to be, at the very least, representative of the country we live in. Which roughly breaks down to: 50 percent women, 12 percent black, 18 percent Hispanic, 6 percent Asian.”
This will also apply to writers, directors, and producers.
The director pointed to the controversy over the lack of diversity in this year’s list of Oscar nominees, calling it a “wake-up call.”
Others call it capitulation to race agitators … or placing the color of one’s skin over the talent within.
“We’ve been working to improve our internal hiring practices for a while,” Abrams told The Hollywood Reporter. “But the Oscars controversy was a wake-up call to examine our role expanding opportunities internally at Bad Robot and externally with our content and partners.”
A sentiment that’s a skip and a jump from hanging a sign that reads: “White males need not apply.”
“We’re working to find a rich pool of representative, kick-ass talent and give them the opportunity they deserve and we can all benefit from,” he added. “It’s good for audiences and it’s good for the bottom line.”
After all, moviegoers are not as interested in the talent an actor may possess as they are the color of his skin.
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