The Doritos Super Bowl commercial everyone is talking about hit all kinds of nerves on social media.
The ad depicted an expectant father munching the snack while his wife was getting an ultrasound. The baby (not a lump of cells) lunged toward the snack with each bite.
It ended with the baby lunging for a chip as the mother goes through premature childbirth.
Here’s the ad.
Strong feelings about the ad led to a steady stream of social media frenzy — some thought it disgusting and were appalled, while others thought it uproariously funny.
Here are a few examples.
@mindykaling It made my lady parts cringe.
— Whatsherface (@quickenedroxy) February 7, 2016
@SheaSerrano That was a really disturbing commercial
— DairyFreeGina (@DairyFreeGina) February 8, 2016
That Doritos baby ultrasound commercial could win best commercial of #SB50. ???
— Dwayne Johnson (@TheRock) February 7, 2016
@JahovasWitniss @Albi_SideArms I was laughing my ass off my mom was like oh my gosh
— PotatoApril ʕ∙ჲ∙ʔ (@ArmbrusterApril) February 8, 2016
That Doritos commercial had me rollin ???
— Khalil Underwood (@RealKhalilU) February 7, 2016
CNN’s Carol Costello had a question about the commercial:
So about the #SuperBowl commercials…the @Doritos ultrasound one was disturbing. What the hell happened to the fetus?
— Carol Costello (@CarolCNN) February 8, 2016
Fetus? Really? Others disagreed.
@CarolCNN @Doritos… Uhmmm…. It was born?
— franco limentani (@francolimentani) February 8, 2016
@CarolCNN @Doritos actually it’s a baby.
— Sherry Swain (@SherrySwain) February 8, 2016
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