Telecommunications giant AT&T is running a smart ad during Christmas that goes against the grain of what ads are about.
The company is telling viewers to put the phones down.
The 60-second spot features a teenage girl engaged with her family in typical holiday activities, except she is forever distracted by her smart phone… to the dismay of dad, who can’t help but notice.
But apparently the daughter noticed too, because she is then seen wrapping a present for dad. When he opens the gift, he finds her phone inside.
“This season, give the present of being present,” a young girl’s voice is then heard saying.
AT&T pulled all retail ads for Dec. 24 and 25 and will air the touching ad — titled “Present” — exclusively, according to AdWeek.
Smart move.
DONATE TO BIZPAC REVIEW
Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!
[email protected]
The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.
BPR INSIDER COMMENTS
Scroll down for non-member comments or join our insider conversations by becoming a member. We'd love to have you!
Comments are closed.