Acts of kindness are now offensive? Apparently people in Mexico think so, because Coca-Cola had to pull an ad illustrating exactly that — an act of kindness.
It depicts a group of young, white people driving up to a remote Mexican village and handing out free bottles of ice-cold Coke to the villagers and then constructing a wooden Christmas tree in the town square.
Coca-Cola dubbed the ad “Open Your Heart,” and thought it a depiction of unity, holiday good deeds and goodwill.
However, Mexican indigenous rights groups saw it differently — they thought it a depiction of colonialism, according to Yahoo News.
“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”
Apparently liberal loons aren’t restricted solely to the United States — Mexico has them too.
Silent but for a perky soundtrack, the video shows peppy fair-skinned actors bringing bottles of Coke to the Mixe people in Totontepec, a town in the southern state of Oaxaca.
Text in the video claims that 81.6 percent of Mexico’s indigenous people feel rejected for speaking a language other than Spanish, although it does not cite a source for the statistic. The ad ends with “#AbreTuCorazon” or “#OpenYourHeart.”
Coca-Cola pulled the add after it was slammed both in the U.S. and in Mexico. The company then issued this statement.
“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”
Watch the clip below and make your own determination — heartlifting or offensive?
This is typical of the criticism Coca-Cola received from the ad:
‘Racist’ ad insulting #Indigenous ppl dropped by @CocaColaMx https://t.co/K9hm7kBtDe #AbreTuCorazon #OpenYourHeart pic.twitter.com/89qMwJejJG
— NITV (@NITV) December 3, 2015
But there were also comments like these”
There are terrorist attacks happening all over, but some politically correct pansies are offended by a Coca-Cola commercial. #AbreTuCorazon — Texan Beau (@LoneStarBeau) December 6, 2015
Whatever Happened to “Have a Coke and a Smile” #AbreTuCorazon https://t.co/syMLPpzvSd pic.twitter.com/205zhwDbiJ
— Kim (@JBaileysMom) December 6, 2015
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