Disappointed customers who purchased a holiday version of Reese’s Peanut Butter Cups are turning to social media to express their dissatisfaction.
While the effort was designed to take advantage of the Christmas season, it’s unlikely the ridicule that has befallen the manufacturer, the Hershey Company, is what the marketing folks intended.
Especially when some consumers are comparing their product to “turds.”
The creamy peanut butter and milk chocolate holiday treat is advertised as being shaped like Christmas trees, but comes closer to resembling … well, an amorphous blob, according to the Huffington Post.
Either way, the campaign put Reese’s Peanut Butter Cups in the news … here’s a sampling of complaints from Twitter. You would think after a few years Hershey might get the hint:
Reeses how the hell is this a damn tree ? Looks like a damn turd ! pic.twitter.com/qXVNaebirM
— Angie (@MzTexas71) December 15, 2014
My Reese’s Christmas tree looks like a piece of poop. pic.twitter.com/1mp7yDxyib
— fentoni22 (@fentoni22) December 27, 2013
@ReesesPBCups THIS AINT NO TREE!!!! pic.twitter.com/ZcBHpphhPx
— Ricky Olivares (@gaybiden) November 22, 2015
@ReesesPBCups Nailed it?? pic.twitter.com/b0c6XcSD6R
— Akana (@BlakeAkanaChung) November 25, 2015
@ReesesPBCups … I have questions. pic.twitter.com/VEBkGM42PL
— Ashleigh (@AshweeCarter) November 24, 2015
??? ? @ReesesPBCups pic.twitter.com/hB4StsHMfK
— Chrystal Rose (@chrystalwitton) November 13, 2015
what is this @ReesesPBCups pic.twitter.com/JqPF9uCZ79
— lorn hilton (@laurenhiltonn) November 22, 2015
— Shelf Life Shop (@shelflife_shop) November 15, 2015
According to CNN, this is not the first time Hershey has dealt with the issue of its candy not matching an advertised shape.
It seems a Halloween pumpkin also came up short, as seen here:
@ReesesPBCups this is a sorry excuse for a pumpkin pic.twitter.com/72EZExiaY0
— MADS (@MadisonBarrow1) November 15, 2015
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