Add Mattel to the list of companies that are going politically correct with their advertising.
For the first time ever, a boy was featured in a commercial for a Barbie doll.
The ad promotes the new Moschino Barbie, in conjunction with the Italian fashion designer.
The spot was released earlier this month, and in it an effeminate looking boy looks at the camera and says, “Moschino Barbie is so fierce!”
The child is made to look like Moschino designer, Jeremy Scott, complete with blonde faux hawk.
“The thing I love about Barbie is that she is the ultimate muse,” Scott told People magazine, adding that Barbie inspired him to be a fashion designer.
The ad is part of a growing campaign to destroy gender roles and joined Hasbro, which now features boys in its Easy Bake Oven advertising.
Many on social media were not happy about the ad.
@sttivid @EW I guess I was just raised differently and in a different time… This seems odd to me..
— Steve (@steve_0864) November 17, 2015
@EW that poor boy will end up hating them in his teens for this — Christie Wilson (@Cowgirlz1971) November 17, 2015
@Slate Notice how the black girl has to have a black barbie (& white girl a white one) and boy projects WORST gay stereotypes (so fierce!)
— Wolf Hornet (@WolfHornet) November 17, 2015
Smh so Barbie got a gay lil boy playing with barbies in they commercials now ???? — dezzzzz nutsss (@ms_rita07) November 17, 2015
Cultural Marxism = this new Barbie ad featuring materialistic Kardashian wannabees & little boy as a gay stereotype: https://t.co/TLPCjKaK4X
— All-American Male (@chrisbraly) November 17, 2015
This is a child actor playing a classic gay sterotype. Where is the outrage from the PC police? @Barbie https://t.co/qozbtgJwWT — Mike Dunsmore (@CanadianMike101) November 16, 2015
@nypost This is messed up!
— Dionne Hill (@DionnehillOC) November 16, 2015
@nypost absolutely disgusting. — JTS (@TheSpiritof02) November 16, 2015
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