Republican presidential hopeful Dr. Ben Carson is adding one more element to his unconventional campaign strategy — rapping.
His campaign has invested $150,000 in a two-week radio campaign called “Freedom,” to air in the selected markets of Miami, Atlanta, Houston, Detroit, Birmingham, Alabama, Jackson, Mississippi, Memphis, Tennessee and Little Rock, Arkansas, ABC News reported.
This video spot is an earlier attempt to reach the voters in an unconventional way.
Here’s the radio ad.
The campaign, targeting young blacks, features the talents of rapper Aspiring Mogul, intertwined with relevant snippets taken from Carson’s own speeches.
“America became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now,” Carson says between portions of Mogul’s rap.
“I’m very hopeful that I’m not the only one that’s willing to pick up the baton to freedom,” Carson continues. “Because freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation.”
The Carson campaign believes that if it can attain at least 20 percent of the black vote, they would defeat Democratic presidential front-runner Hillary Clinton in the general election.
“Reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,” Carson campaign spokesman Doug Watts told ABC News. “They need to get involved and express their voice through their vote.”
Actually, a recent poll already shows Carson topping Clinton in a head-to-head battle.
A Quinnipiac University survey released Wednesday puts Carson easily defeating Clinton — by 10 points, 50 versus Clinton’s 40 percent.
The radio spot even caught the attention of Black Lives Matter activist Deray McKesson, who tweeted:
And here is Ben Carson’s latest rap radio ad. 2015. https://t.co/xAz53uIvJh
— deray mckesson (@deray) November 5, 2015
Some thought it was pretty awesome.
This Ben Carson rap ad is incredible. https://t.co/tatT7OpBM0 — Jamelle Bouie (@jbouie) November 5, 2015
— Emily Atkin (@emorwee) November 5, 2015
Others weren’t so sure.
Seeing the words “Ben Carson Rap Ad” make me thankful that I’m (at least for now) limiting my engagement with the election. — [kie.ran] (@danblackroyd) November 5, 2015
— On The Street (@OTS_magazine) November 5, 2015
And then, of course, there were those who hated it.
i have no political stance on this. but as an armchair music and cultural critic, this is SO BAD https://t.co/KveiL2U2L7 — ಠ_ಠ (@MikeIsaac) November 5, 2015
— Sandi Warner Burk (@sandiburkwarner) November 5, 2015
And finally extreme lefty Marc Lamont Hill accused Carson of using the ad to troll — but who is he being accused of trolling? Blacks? That makes no sense whatsoever.
Carson’s rap radio ad is but the latest in a string of unconventional media devices his campaign staff is using to grab the attention of voters. But most of his supporters agree that the best way of doing so is in what he does best — plain talk to the electorate.
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