Christian-friendly businesses plan for Christmas BUYcott; see where your favorite company ranks

faith logoWith holiday shopping in full swing, a new campaign has begun to connect “faith consumers” to companies that are friendly to Christians.

Through a plan to “buycott” companies that are welcoming in their policies, the group Faith Driven Consumer has launched an effort called #AddUsIn, steering faith-based shoppers to businesses that welcome Christians, according to the Washington Examiner.

In an effort to help consumers, the group created a “Faith Equality Index” that ranks companies by their policies, and also shows other groups’ rankings.

On a scale of 1-100 — poor to excellent — the index ranked Walmart at 51, Hobby Lobby at 62 and, surprisingly, Chik-fil-A only scored a 63.

“Like every community, Faith Driven Consumers expect to be welcomed by the companies they do business with and work for. FEI affords the marketplace a transparent tool to measure where brands stand,” the organization’s founder Chris Stone said, according to the Examiner.

The group’s website talks dollars and cents:

Like other groups, Faith Driven Consumers are a minority in the rich tapestry of American diversity. As a rapidly emerging and economically powerful movement with a legitimate voice in the public square, Faith Driven Consumers comprise 17 percent of the population – 41 million Americans – and spend $2 trillion annually.

While many companies routinely target other consumer segments, Faith Driven Consumers have been largely overlooked. However, we’re actively seeking to do business with companies that welcome us and respect our values – and we’re ready, willing and able to switch our loyalties to brands that include us.

As Faith Driven Consumers, we choose to match our wallets to our worldview and support companies whose corporate actions are compatible with biblical faith. This is action every one of us can take, every day. And we can advocate for and grow faith-compatible businesses all over America.



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Frieda Powers


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