Two major advertisers drop ‘The View’ over Miss America nurse-bashing; hosts grovel for forgiveness

Let the groveling, excuse-making and canned apologizing begin at ABC-TV.

The controversy swirling around “The View” and disparaging remarks two of its hosts made about nurses is only heating up now that two major advertisers announced they’ll be leaving the show.

Healthcare provider Johnson & Johnson said Wednesday that it would pull its ads, at least for the time being.

“We disagree with recent comments on daytime television about the nursing profession, and we have paused our advertising accordingly,” the company said.

Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our healthcare system. We…

Posted by Johnson & Johnson on Wednesday, September 16, 2015


“The View” hosts Joy Behar and Michelle Collins came under fire Monday after they mocked Miss Colorado Kelley Johnson’s monologue about nursing during the talent portion of the Miss America pageant.

Eggland’s Best was the second advertiser to announce on Facebook its departure from “The View” over the controversial remarks.

“In light of the comments about the nursing profession recently made on daytime television, we will no longer be advertising on the show in question,” Eggland’s said.

The decision to pull ads comes after a long week of social media backlash against the show and its hosts. Social media lit up with #NursesUnite as workers in the medical field defended the importance of the nursing profession.

The backlash was enough to prompt a public apology from the show’s hosts, and a lot of excuse-making.

“I didn’t know what the hell I was talking about,” Behar said about her comments on Wednesday. Collins said that they “love nurses” and that her comments were “misconstrued.”

The apologies seemed to do little to quell the firestorm that continues to burn their way.


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