A $10 bag of multicolored Doritos was released to the public on behalf of the It Gets Better Project.
Frito Lay’s chief marketing officer, Ram Krishnan, told the Daily Mail UK the company is supporting the project to “show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
Some of the profits from the sale will go to the project.
The It Gets Better Project’s goal is to “prevent homophobic bullying.” It was founded by Dan Savage, who is a sex columnist, according to The New York Times.
Savage started the project in 2010 after learning that gay youths had committed suicide.
In a 2010 column he wrote, titled “Savage Love,” he used a letter from a concerned Christian telling him, “F*** your feelings,” and went on to discuss how those who practice the gay lifestyle are not sinners.
The foul-mouthed Savage regularly swears in his columns, bullies those who oppose same-sex marriage by attacking their beliefs, called conservative radio personality Dr. Laura a “piece of s***,” and last year said that Mike Huckabee could “suck his f****** dick,” according to the Gay Star News.
The Doritos campaign includes sales of a bag of red, orange, green, blue, and purple Doritos, inspired by the gay flag.
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