A ‘thumbs down’ option may be coming to Facebook soon, just in time for a presidential election season.
CEO Mark Zuckerberg announced that the company was very close to releasing a way for users to express dissatisfaction through a dislike button, suggesting a new approach for Facebook.
“Not every moment is a good moment, and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you, or if a family member passed away, then it may not feel comfortable to like that post,” Zuckerberg said. “So I do think it’s important to give people more options than just like.”
Zuckerberg warned that the ‘thumbs down’ option would not be as bold as the ‘thumbs up’ users are accustomed to using. Either physical appearance or placement would likely make the new ‘unlike’ option less bold, or otherwise not as significant.
“You don’t want to go through the process of sharing some moment that was important to you during your day and have someone down-vote it,” he said.
Debra Williamson, a social media analyst at eMarketer, said the upcoming election could play a role. “We’re about to enter the busiest time of the election season. Good Lord — ‘dislike’ on that would be a huge flaming mess,” she said.
Zuckerberg made the announcement on Tuesday, at the Silicon Valley headquarters of Facebook, with a select group of users.
Will this cut down on nasty posts or will it just fuel the fire?
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