“War Room,” a Christian-themed movie about a financially successful couple fighting to save their marriage through prayer, shocked the movie industry as it came close to knocking gangster rap film “Straight Outta Compton” from the top spot at the box office this weekend.
The low-budget film was made for the relatively small figure of $3 million and managed to gross $11 million, more than double projections that predicted a take of $4 million to $5 million in its opening week, Variety reported:
The film is the latest religious-themed hit from director Alex Kendrick and his brother, writing and producing partner Stephen Kendrick, the pair behind “Fireproof” and “Courageous.” It marks the biggest debut of their careers.
“There is so much love for this film,” Rory Bruer, Sony’s distribution chief told Variety. “It starts with the Kendricks. They’re visionaries in this genre.”
Paul Dergarabedian, senior media analyst at the entertainment tracking company Rentrak said its financial performance should serve as a wake-up call.
“These are the kind of outlier events that happen and wake everyone up to the fact that faith-based audiences are passionate and looking for content,” he told Variety.
Why is the movie so popular? Check out the trailer here.
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