Angel Soft’s PC Father’s Day campaign blows up in its face

If the early results are any indication, Angel Soft’s Father’s Day ad campaign is a big fail.

The ad, produced by Deutsch LA, pushes the idea that fathers are not a necessity as it features men and women describing how their respective single mothers filled both roles, complete with the requisite tears an ad of this type requires.

They tell stories of times their moms had to be strong and other times when softness was needed, tying it to the company’s new tagline “Be soft, be strong,” throughout the two-and-a-half minute video.

The Twitterverse blasted the ridiculous politically correct toilet paper commercial, but it’s a wonder no one from the PC police have attacked it yet for promoting “gender norms” by implying mothers are soft and fathers are strong.


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