If the early results are any indication, Angel Soft’s Father’s Day ad campaign is a big fail.
The ad, produced by Deutsch LA, pushes the idea that fathers are not a necessity as it features men and women describing how their respective single mothers filled both roles, complete with the requisite tears an ad of this type requires.
They tell stories of times their moms had to be strong and other times when softness was needed, tying it to the company’s new tagline “Be soft, be strong,” throughout the two-and-a-half minute video.
The Twitterverse blasted the ridiculous politically correct toilet paper commercial, but it’s a wonder no one from the PC police have attacked it yet for promoting “gender norms” by implying mothers are soft and fathers are strong.
— Angel Soft® (@AngelSoft) June 15, 2015
— Don’t Trust Rory (@TrustRory) June 17, 2015
@AngelSoft right i see so women are more important then men, got it. Misandry is in fine form.
— Gary Townsend (@gary_townsend) June 17, 2015
Next time, you might want to focus test your ads on, umm, the entire population. Just an FYI: https://t.co/RXZrr5kfUY
— Physics Geek (@physicsgeek) June 17, 2015
This is foolery. Let the Dads enjoy their day & stop hijacking it for clicks & sales! https://t.co/8LhOc6vaCW
— Frecky Baby (@CountMyFreckles) June 16, 2015
— Miguel Sandoval (@DarthDad72) June 16, 2015
@AngelSoft what about single fathers?
— cynthià (@cunthiaaa) June 15, 2015
— David Bedell (@dbedell70) June 17, 2015
What about us single fathers who raise kids ourselves? Why not kick off your campaign near Father’s Day by honoring fathers? @AngelSoft
— John Taznar (@Taznari) June 17, 2015
@AngelSoft I’m confused. Why are moms celebrated on Father’s Day? A single mom doesn’t play both roles, she’s just a parent not a dad
— Chris Bernholdt (@DadNCharge) June 16, 2015
@AngelSoft where was the video on mothers day of all the single dad’s that raise their kids alone. I know of 1 personally and he is amazing.
— Chad Allender (@ChadAllender) June 17, 2015
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