Even though former Florida Gov. Jeb Bush does not officially announce his candidacy for president until Monday, he made an unofficial debut by giving the body politic a sneak peek at his campaign logo on Sunday.
Its reviews were less than stellar.
The logo isn’t just boring; it’s a rehash of the uninspiring logo Lamar Alexander used in his ill-fated 1996 presidential run, as some Twitter users were quick to point out.
Jeb Bush logo strangely familiar w/another former southern Gov. who ran for President pic.twitter.com/snJkwxMpo2
— West Wing Reports (@WestWingReport) June 14, 2015
Give Bush five green points for recycling.
@jawwatts Yes it is… and Mike Murphy was behind both it and the Lamar! logo
— Taegan Goddard (@politicalwire) June 14, 2015
Bush, like Hillary Clinton, has opted to ditch the surname in his logo, as if there is a single eligible voter unaware of their lineage. The tactic does not appear to be working.
The Jeb! logo reminds me of this and I am loving life for it pic.twitter.com/hx1HUXBCog
— Anthony Brian Smith (@AnthonyBLSmith) June 14, 2015
Unfortunately for the nascent “Jeb!” campaign, other commenters saw humor too.
Is Bush running for President or starting his own brand of peanut butter? — Stephen Miller (@redsteeze) June 14, 2015
— Gabriel Malor (@gabrielmalor) June 14, 2015
The only thing missing from Jeb’s logo is comic sans — Jay Caruso (@JayCaruso) June 14, 2015
The Jeb Bush logo reminds me of the Boise public library. pic.twitter.com/kNh7rvO80f
— Frank J. Fleming (@IMAO_) June 14, 2015
@LGwenn it looks like the logo for a third-tier network sitcom. “On tonight’s all-new Jeb!, the group heads to Branson… in a snow storm!”
— Joey Groah (@JoeyG) June 14, 2015
“Remember that book, ‘Joy of Cooking’? I loved that book—can you make my logo kind of like that?” “You got it Jeb!” pic.twitter.com/G8blsGOGYa
— Alfred M Maskeroni (@digimatized) June 14, 2015
Someone saw Jeb Bush’s logo and said, “yup that looks good. Let’s go with it.” And that should terrify you. — Jordan B. (@jmb22392) June 14, 2015
Yes, it should terrify you.
Unless you’re Hillary Clinton.