A Tennessee civil rights activist who once marched with Rev. Martin Luther King Jr. is taking the now-popular “black lives matter” slogan in a completely new direction — and putting blame squarely where it belongs — black-on-black violence.
He erected a billboard that says for all the world to see, “Black lives matter. So let’s quit killing each other.”
This was the brainchild of Fred Davis, who is no stranger to controversial billboards, according to local NBC affiliate WMC Channel 5 Action News.
“We’re going to have to wake up,” Davis told the station. “We’re going to have to say to ourselves that black lives matter, and we’re going to have to refrain from killing each other out of our own frustration.”
Davis was the first black chairman on the Memphis City Council and he had the privilege of walking with King on his final march before his assassination.
“I can speak, not from reading a book about the history, because I was a part of the history,” Davis said. “I think that gives me a license as an experienced observer to push and to advocate to the black community–let’s stop it.”
Davis said he plans to print T-shirts with the same message.
Two years ago Davis erected a billboard asking teens to keep their trousers hiked up where they belong. That sign said, “Show your mind, Not your behind.”
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