America’s largest brewery, Anheuser-Busch, is temporarily setting aside profits at one of its facilities to lend a hand to folks in the flood-stricken Southwest. Instead of beer, the cans will contain cool, clear water.
The company’s Cartersville, Ga. facility stopped production of the fragrant, frothy brew on Wednesday night to provide 50,000 cans of drinking water for the American Red Cross, according to NBC News.
“Right now our production line is running emergency drinking water instead of beer,” Cartersville brewery manager Rob Haas told NBC News.
This is nothing new for the Cartersville plant. It dos this several times a year for the Red Cross.
“It’s something we’re uniquely positioned to do in a very timely period,” he told NBC, which reported:
About 2,000 cases, each carrying 24 cans, are en route to communities in Texas and Oklahoma, he added. The water is expected to reach those areas within the next few days.
Red Cross spokesman Jordan Scott said the organization had been working with Anheuser-Busch, one of their disaster relief partners, to iron out the logistics of the water shipments and what areas they were needed the most.
“Oklahoma and Texas are in an unprecedented situation,” Scott told NBC News. “There are a lot of folks in need and everyone’s coming forward to help out.”
None of this should come as a surpriser to anyone. If any one company deserves the name “America’s beer-maker,” its Anheuser-Busch. The company produces touching commercials for the holidays and at each Super Bowl Sunday.
It made an especially heart-felt tribute honoring the first responders after the tragedy of 9/11.
The ads don’t so much sell beer as they define Americana.
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