This is not the product launch Under Armour wanted.
Fans of the clothing company noticed Friday that it had released a new T-shirt design that portrayed a group of basketball players raising a hoop in the same way an iconic World War II photograph showed American soldiers raising the American flag on Mount Suribachi in Iwo Jima in 1945.
And now the company is apologizing.
The shirt named “Band of Ballers” is now listed as “sold out” on the company website and all images of it have been removed.
The company released a series of tweets Saturday expressing regret for the disrespectful design and support for the military.
Under Armour has the utmost respect and admiration for active duty service men and women and veterans who have served our country. (1/3)
We deeply regret and apologize the release of a shirt that is not reflective of our commitment to support & honor our country’s heroes (2/3)
We have taken the necessary steps to remove this shirt, and any related shirts, from all retail and ensure this doesn’t happen again. (3/3)
But some in the Twitterverse destroyed the company for it’s faux pas.
— Bob Owens (@bob_owens) May 16, 2015
— Ralph Provance (@ralphprovance) May 16, 2015
.@UnderArmour As a Marine vet and the grandson of a WWII Marine grunt who fought in the South Pacific, you can *&$! off. Never buying UA.
— Daniel Watts (@BamaDan78) May 16, 2015
— Sean Weatherspoon (@navyman_1996) May 16, 2015
Definitely starting the grill with my under armour gear tonight. https://t.co/sdHirhgnU2
— Kyle Wilson (@kwil8) May 16, 2015
— Duval’s Uncle (@UncleChaps) May 16, 2015
— Maximus (@MaxVenator) May 16, 2015
@UnderArmour and to do this on Armed Forces Day too! Total disrespect. Get some people on UA Board who know what Iwo Jima is!
— Shelley Mathis (@Doublereedsrock) May 16, 2015
- Britney Spears shows off her rockin’ new bod, but had to spoil it with a liberal message about ‘Dreamers’ - December 24, 2017
- Border patrol forget they’re supposed to be heartless, deliver beautiful baby at the border - December 24, 2017
- After scoring tax cut victory, Trump sees ‘tremendous Democrat support’ for his next big initiative - December 24, 2017