A Bud Light marketing slogan has put the beer maker squarely in the cross hairs of feminist groups and a Democrat lawmaker who complain the company is promoting rape.
So naturally, the company has caved.
To the more radical critics – and the political opportunists hoping to ride the wave of overhyped sexual assaults on campus to electoral success – a portion of Bud Light’s “Up for Whatever” campaign can be read to mean the company endorses a culture that tolerates using physical force or the threat of force to compel a woman to engage in sexual intercourse against her will.
And you thought you were just having a beer.
According to a Bloomberg report, the offending slogan was stamped on some beer bottles: “The perfect beer for removing ‘no’ from your vocabulary for the night.”
To the hyper-sensitive, this is worse than heresy, changing the oft-repeated (and almost as often utterly fallacious) “no means no” into, “no means ‘up for whatever.’”
Unfortunately for the republic, the hyper-sensitive include Democrat members of Congress, like Nita Lowey of New York, who’ve decided their position should somehow give them power over the marketing decisions of American beverage makers.
— Nita Lowey (@NitaLowey) April 28, 2015
— Matthias Bonnici (@MatthiasBonnici) April 28, 2015
In the craven spirit of the age, Budweiser has apologized for mistakenly marketing its beverage as a leisure product, something that’s meant to be used purely for recreation, not meant to be consumed hile driving, operating heavy machinery, or making major life choices like selecting a mate.
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Annheuse Busch’s Bud Light Division Vice President Alexander Lambrecht wrote in an email. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”
Fortunately, though, there are still adults in America who understand that a beer company marketing its product is a far cry from advocating the forcible carnal knowledge of womankind.
In Lowey’s defense, she must have seen what a success her fellow Democrat, New York Sen. Kirstin Gillibrand, has had making the fictitious “rape culture” of American colleges a political bugaboo. She’s only playing to her audience, and if her audience is selective about what it chooses to understand, what’s a politician to do but pander?
It’s kind of like being a Democrat, that way.
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