Bud Light forced to apologize for adventure ad after Dems insisted it said something else

A Bud Light marketing slogan has put the beer maker squarely in the cross hairs of feminist groups and a Democrat lawmaker who complain the company is promoting rape.

So naturally, the company has caved.

To the more radical critics – and the political opportunists hoping to ride the wave of overhyped sexual assaults on campus to electoral success – a portion of Bud Light’s “Up for Whatever” campaign can be read to mean the company endorses a culture that tolerates using physical force or the threat of force to compel a woman to engage in sexual intercourse against her will.

And you thought you were just having a beer.

According to a Bloomberg report, the offending slogan was stamped on some beer bottles: “The perfect beer for removing ‘no’ from your vocabulary for the night.”

To the hyper-sensitive, this is worse than heresy, changing the oft-repeated (and almost as often utterly fallacious) “no means no” into, “no means ‘up for whatever.’”

Unfortunately for the republic, the hyper-sensitive include Democrat members of Congress, like Nita Lowey of New York, who’ve decided their position should somehow give them power over the marketing decisions of American beverage makers.

In the craven spirit of the age, Budweiser has apologized for mistakenly marketing its beverage as a leisure product, something that’s meant to be used purely for recreation, not meant to be consumed hile driving, operating heavy machinery, or making major life choices like selecting a mate.

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Annheuse Busch’s Bud Light Division Vice President Alexander Lambrecht wrote in an email. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”

Fortunately, though, there are still adults in America who understand that a beer company marketing its product is a far cry from advocating the forcible carnal knowledge of womankind.

In Lowey’s defense, she must have seen what a success her fellow Democrat, New York Sen. Kirstin Gillibrand, has had making the fictitious “rape culture” of American colleges a political bugaboo. She’s only playing to her audience, and if her audience is selective about what it chooses to understand, what’s a politician to do but pander?

It’s kind of like being a Democrat, that way. 

 

DONATE TO BIZPAC REVIEW

Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles