Celebrated ice cream purveyors Ben and Jerry’s may have been dipping a bit too much into the fruits and nuts that make their treats so popular.
Critics are calling their latest confection nuttier than a fruitcake!
The guys are partnering with New Belgium Brewing Co. to create an ice cream-flavored beer, according to AOL.
It’s a combination of products each company already has in its line: New Belgium’s salty brown ale and Ben and Jerry’s Salted Caramel Brownie.
Watchdog groups are panning the concoction as a way to make alcohol appealing to children.
It’s nothing more than “a crass, corporate greedy move to put put a brand name like Ben & Jerry’s on a beer,” said Bruce Lee Livingtson, executive director and CEO of Alcohol Justice, according to AOL. “It’s bad for children — who will start looking at beer as the next step after ice cream.”
Others saw nothing wrong with it and disagreed:
— Jodie Higgins (@defiantoneks) April 19, 2015
Perhaps with spirits buoyed from kudos for the ice cream-flavored beer, the pair may consider taking it a step further.
“Ben and I have had previous experiences with substances, and I think legalizing marijuana is a wonderful thing,” Ben and Jerry’s co-founder Jerry Greenfield said in a Huffington Post interview. “It’s not my decision. If it were my decision, I’d be doing it, but fortunately we have wiser heads at the company that figure those things out.”
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