When all is said and done, Starbucks CEO Howard Schultz may rue the day he stepped off into the abyss known as the “Race Together” campaign, where baristas are encouraged to talk to customers about race relations.
“We at Starbucks should be willing to talk about these issues in America,” Schultz said when announcing the ill-fated program.
Not only did the company’s senior vice president of communications have to temporarily delete his Twitter account over all the flak he was getting after the announcement, but many baristas are uncomfortable with the idea and are refusing to participate.
And it’s likely that the billionaire CEO never anticipated a sharp-witted social media user taking a closer look at Starbucks’ executive team.
A photo of the leadership team was posted on Twitter by an account belonging to John Groves, and a bad situation suddenly got worse for Schultz:
— John Groves (@jfgroves) March 20, 2015
Paging Al Sharpton!
The reaction to the pale-faced executive team was classic, with one helpful user noting that “only the coffee is black.“
Here’s a sampling of responses as seen on Twitter:
@jfgroves A couple of them have decent tans. That’s gotta count for something. Anyone want to discuss tans?
— Dang (@MisterDang) March 20, 2015
— David Jack Smith (@davidjacksmith) March 20, 2015
— rdbrewer (@rdbrewer4) March 20, 2015
— IAmTheOneWhoTweets (@DaveCinVA) March 20, 2015
And mostly male. I wonder how many are straight and non-transgender? @jfgroves
— Chuck Long (@trueholygoat) March 21, 2015
— Carleton (@TrajansMarket) March 20, 2015
@jfgroves Whatever their color, they need to out looking for better tasting coffee beans…
— Lee Mears (@zuma02) March 21, 2015
— Tom Cruz’n (@TinPotDickTator) March 21, 2015
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