Critics are beginning to think that Starbucks CEO Howard Schultz is taking absurdity to a whole new level with his ill-fated “Race Together” campaign.
Starbucks is not only encouraging baristas to engage customers about race relations, but the company has also distributed a test on racial views — so much for a relaxing cup of joe.
‘Only the coffee is black’: Shocking, ironic photo
of Starbucks’ 19 execs pushing racial chats
Titled “Your Race Relations Reality Check,” the test consists of ten fill-in-the-blank questions about race and was included on the back page of Friday’s USA Today newspaper.
Social media users had a different take on the questionnaire, calling it the “Are You a Racist” test, with one user offering the best advice yet: “Starbucks, just stop.” Here’s a sampling of the responses as seen on Twitter.
@DLoesch got my “are you a racist test” from @Starbucks today #DAILYDANA pic.twitter.com/JELmtUpdi8 — Hellix Marcelius (@hellixmarcelius) March 20, 2015
@DLoesch yep have a whole newspaper, this was on the back
— Hellix Marcelius (@hellixmarcelius) March 20, 2015
Starbucks, just stop. RT @hellixmarcelius: @DLoesch got my “are you a racist test” from @Starbucks today #DAILYDANA pic.twitter.com/eDoHwhF3jY
— Adam Hester (@GCSounderFan) March 20, 2015
[email protected] @DLoesch @Starbucks wow, I am pretty sure that counting the color of my friends is racist.
— Patrick (@somnicidal) March 20, 2015
@hellixmarcelius @DLoesch @Starbucks remember something about judging ppl by content of character not color of skin. Not sure who said it.
— Andrews Dad (@Andrew_Dad) March 20, 2015
@hellixmarcelius @DLoesch If you choose to patronize @Starbucks you deserve the lecture.
— Mark Youngkin (@mayoungkin) March 20, 2015
@hellixmarcelius @DLoesch @Starbucks What’t the first question, do you disagree with Obama ?
— Warren Bell (@nonprofitgov) March 20, 2015
@hellixmarcelius @consmover @DLoesch @Starbucks a sheeple test, designed by sheeple, given to sheeple, ignored by thinking individuals.
— Monty H. Mathis (@Monty_H_Mathis) March 20, 2015
@hellixmarcelius @Godwetrust777 @DLoesch @Starbucks Why does this feel like something from the 50’s? America moved on. Then came Obama.
— R.O.C.K. in the USSA (@ROCKInTheUSSA) March 20, 2015
@hellixmarcelius @ComradeArthur @DLoesch @Starbucks Nothing makes me want to buy expensive coffee more than being called a racist.
— varifrank (@varifrank) March 20, 2015
the whitest company on the planet is telling me to check MY privilege? @hellixmarcelius @DLoesch @Starbucks
— TheClassyLife (@AceofSpadesHQ) March 20, 2015
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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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