Opinion

No, Starbucks, I don’t want a lecture on race with my latte; are you people insane?

Starbucks has launched a new initiative named “Race Together” intended to help repair America’s race relations through coffee and counseling, courtesy of company baristas.

Chairman and CEO Howard Schultz held a company-wide discussion to determine how Starbucks could play a part in healing a nation after prolonged civil unrest has divided much of the country in racial turmoil.

race together cups

“We at Starbucks should be willing to talk about these issues in America,” Schultz said in a statement.

“Not to point fingers or to place blame, and not because we have answers, but because staying silent is not who we are.”

The company conversation began with internal open forums where, over the past three months, Starbucks employees voiced their opinions on what they could do to ease palpable cultural tension.

“The current state of racism in our country is almost like humidity at times. You can’t see it, but you feel it,” said one employee.

The in-house discussions were apparently so cathartic that employees expressed their desire to have these conversations with their customers too.

Baristas in Chicago, New York, St. Louis, Oakland and Los Angeles voluntarily started writing “Race Together” on coffee cups in hopes to have enlightened conversations with patrons. Today, all Starbucks stores are joining them in that effort.

And that’s how the new initiative, “Race Together” was born.

Full-page ads supporting the initiative will run in the New York Times and USA Today, according to the Starbucks statement.

However, not everyone is feeling all warm and fuzzy over the new program. And some prefer to have their latte without a side dose of unsolicited advice from a pimply faced stranger.

Let’s count the ways…

Ugh. Exhausting.

“Evidence” of why no one will take this seriously.

You don’t. At last check, Dunkin’ Donuts still has “lecture free” coffee for sale at a fraction of the cost.

Related: You asked for it! Starbucks VP freaks out when minorities ask HIM race questions.

Powered by Topple

Comments

Latest Articles