This Super Bowl commercial looks like a prank, until it takes a chilling turn

The National Football League will use the Super Bowl as an opportunity to clean up its image after recent cases of domestic violence involving some of the sport’s most prominent players shook the league.

A commercial will air during Sunday’s game, based on a true story of of former 911 dispatcher Keith Weisinger. The story was described by BizPac Review in October.

In a version of the taped call, a woman can be heard on a 911 ordering a pizza.

The operator advised the domestic abuse victim that she has called 911 but the woman continued to order the pizza.

Eventually the sharp dispatcher realized the woman couldn’t say why she called.

The release of the commercial is part of the NFL’s No More initiative focused on putting an end to domestic abuse.


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