GoDaddy commits ‘ultimate sin’; forced to pull ‘sick’ Super Bowl ad before big game

GoDaddy seems to understand that shock value sells. But the Internet domain registering company may have underestimated the sensibilities of viewers when it comes to puppies.

An ad destined for this year’s Super Bowl — a spoof of a Budweiser commercial from last year — begins with a heartwarming feel, when a puppy finds its way home after falling out of its owner’s truck.

The poor little guy braved bad weather and other hardships to finally make it home, and the owner reveled in the moment — because she had just sold him through a website set up through GoDaddy, no doubt.

The ad can be seen here as it was intended to air:

When the ad made its way online this week, the outcry was substantial. Social media users led the charge, with more than one complaint about “puppy mills.”  The hashtags #GoDaddyPuppy and #NoDaddy were created as banners to rally behind.

And the fallout was enough to compel GoDaddy to pull the ad. Now, that’s puppy power!

Here are a few samples of the responses seen on Twitter:

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Tom Tillison


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