Target may have just committed the biggest fashion faux pas in the company’s history.

The retail giant, that joined the anti-gun campaign in 2014 by requesting customers – in states where open carry is legal – don’t bring guns into their stores, has now come afoul of at least 40 percent of their female customers.

The store just announced a new Lilly Pulitzer Collection coming to their stores that includes plus sizes.

Good news, right?

Not so fast.

The plus sized portion of the collection is ONLY available online.

The announcement sent Twitter into a frenzy and tweeters attacked the retailer for discrimination.

@FatGirl_fashion Thanks for your interest in the Lilly Pulitzer for Target line. The plus sized collection will be available online only.

— AskTarget (@AskTarget) January 7, 2015

Hey @Target thanks for being the guy who will date a fat girl, but won't take her out in public!!! #LillyforTarget

— Claire (@claireromama) January 10, 2015

@styleit @grownandcurvywo @AskTarget you are welcome to the good section only. Get you're jello and go

— thefatgirloffashion (@FatGirl_fashion) January 7, 2015

@AskTarget @styleit @FatGirl_fashion So @Target 1/2 of U.S. women only get 5 racks in your stores and not even 1 for @LillyPulitzer? Thanks?

— JJ (@jjmoreta) January 8, 2015

@AskTarget @FatGirl_fashion @LillyPulitzer Extremely disappointed by this, you've lost a customer.

— Jude Henderson (@JudeHnd) January 9, 2015

This is insulting to all women, really. http://t.co/DbzyyFjpAE via @Racked @AskTarget @grownandcurvywo @styleit @LillyPulitzer

— Kristen Prihoda (@mrsprihoda) January 8, 2015

@grownandcurvywo @AskTarget @FatGirl_fashion they're really saying we only want 40% of customers to be seen in store.

— Sarah Conley (@styleit) January 7, 2015

With almost 2,000 stores Target can't have some plus size clothes in there somewhere? I don't know.I just don't buy it. #lillyfortarget

— Farrah Estrella (@Farrah256) January 8, 2015

Welp… I guess I won't be camping out outside for my shot at the Lily Pulitzer collection.

— Jeniese Hosey (@Jeniese) January 7, 2015

@target Are you, as a company, wanting fat women not to be seen in your stores? Gee, thanks. You're great. *rolls eyes*

— misselizarose (@misselizarose) January 9, 2015

Fee-Fi-Faux-Pas.

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Carmine Sabia

Carmine Sabia Jr started his own professional wrestling business at age 18 and went on to become a real estate investor. Currently he is a pundit who covers political news and current events.

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