The Chipotle Mexican Grill chain is in a public relations nightmare from a story circulating on the Internet claiming New York city police officers were denied service at a Brooklyn restaurant by employees making the “hands up, don’t shoot” gesture.
The story turned out to have been exaggerated – only one employee was involved, and the officers walked out, they weren’t denied service.
— snopes.com (@snopes) December 29, 2014
But the chain issued a statement apologizing for it anyway.
“We work very hard to ensure that every customer in our restaurants feels welcome and is treated with respect. Clearly, the actions of this crew member undermined that effort,” the statement said. “Our investigation has shown that this appears to have been a spontaneous, unplanned action taken by an individual crew member and was not a coordinated effort by the staff of the restaurant.”
“In no way was the behavior of this crew member consistent with our culture and our values as a company. We have taken appropriate actions with regard to the crew member involved, but we are not at liberty to discuss the specific actions taken.”
The @ChipotleTweets thing… shouldn't be a thing. Don't make it one.
— Michelle Ray (@GaltsGirl) December 28, 2014
Social media users are debating the appropriate action for Chipotle management to take and some are even calling for boycotts.
— Brodigan (@brodigan) December 29, 2014
— RB (@RBPundit) December 29, 2014
— Holden (@Holden114) December 29, 2014
— Zombie Dachshund (@ZombieDachshund) December 29, 2014
— @Popehat's Ignorance (@rcjparry) December 29, 2014
— Prudence Paine (@PruPaine) December 29, 2014
— David Arcano (@wwwbighag) December 30, 2014
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