Apple made such a cool holiday video, you forget it’s an ad

Apple’s new ad “The Song,” released Sunday, earned about a million views in 24 hours and by Tuesday morning was nearing 2 million.

In the ad, a young woman finds an old vinyl record that her grandmother made for her sweetheart long ago. The young woman spins it, digitizes it, and walks around listening to it — and singing to it — on her iPhone.

Apple Song Girl
Apple Song Girl

Then she pulls it into GarageBand on her MacBook Air and puts music and more singing on it. She delivers the “duet” to her grandmother in a beautiful way.




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