An ad campaign in Russia proved to be too successful at grabbing people’s attention.
“Thirty trucks plastered with a giant image of female breasts and the slogan, “They attract,” caused 517 accidents when they were deployed around Moscow, according to the Daily Mail.
Hundreds of male drivers were distracted by the billboards and slammed into cars as a result.
Authorities ordered the ads be removed, but the drivers are seeking money from the “irresponsible” company, the Huffington Post reported.
“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by,” one angry driver said. “Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still [paying] out of pocket.”
A spokesperson for the company behind the marketing campaign released a statement, according to the report. Sarafan Advertising Agency said: “In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”
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