White House remembers millennials have a brain; removes cute emojis from report

What do you do when your economic policies and horrible healthcare law have sucked the financial prospects away from young people? Patronize them of course.

At least that was the strategy of the Obama administration until yesterday.  The White House reversed course on the much ballyhooed “emoji strategy” by removing them from the “15 Economic Facts About Millennials” report.

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Photo from Red Alert Politics

The report is a classic propaganda piece designed to paint a pretty picture for young people in America.

However, the report cannot hide the fact that student loan debt is on the rise and the unemployment rate remains high, The Atlantic reported.

The initial report, which has since been revised, relied on extensive and disorganized use of emoticons in what one can imagine is a way for the administration to seem “in touch” with 20-somethings.

“This is an example of what we heard about back in 2008, Obama using digital technologies to excite a new, younger demographic,” Natalia Mehlman-Petrzela, assistant professor of history at the New School University, said. “In the world of  Twitter and Instagram, millennials are using emojis more and more, so it makes sense to use that strategy to appeal to people.”

However, she also wondered if such a strategy could blow up in the administration’s face.

“I am most curious to see if this is something millennials find offensive or engage with it. I don’t think he is trying to say, ‘millennials don’t know how to read,’ or ‘this is the only way they can be reached,’ but I think a millennial could find this tremendously infantilizing,” Mehlman-Petrzela s told The Atlantic Friday.

“And a lot of the data [in the report] suggests, based on the White House’s own conclusions, millennials are anything but unserious and anything but over-playful,” she added. “They are more focused on their studies than other generations have been, more focused on their businesses, so one would think the White House would and does realize that the millennial generation is more than capable of reading, not just looking at cute pictures.”

This report comes in advance of the President’s speech on Thursday designed to appeal to millennials and get them to the polls for the midterms. The strategy is born of desperation as polls indicate the Democrats are set to lose the Senate and remain out of power in the House which would severely stymie any plans to institute more “fundamentally changing” policy the President may wish to enact in the final 2 years of his presidency.

Carmine Sabia

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