New campaign ad sees national security as a game-changer: ‘Vote as if your life depends upon it’

Blatantly defying the Tip O’Neill mantra that “all politics is local,” former U.N. Ambassador John Bolton’s super PAC has launched an ad claiming the opposite: “Vote [national security] as if your life depends upon it.”

The 30-second spot opens with dark clouds passing over the nation’s Capital Building at sunset, followed by quick-hitting pictures of global unrest and unflattering photos of President Barack Obama.

A woman’s voice says, “Politicians – they say Americans don’t vote on national security issues. They are wrong. We are living in a dangerous world. Threats to America are looming everywhere. President Obama has been willfully blind to the threats we face.”

The narrator continues, “When it comes to defending America, reject leadership that is weak, indecisive and apologetic. This November, vote, as if your life depends upon it.”

The pitch was produced before the latest NBC/Wall Street Journal poll showing a 38-point lead for Republicans over Democrats on the issue of strong national defense, and if it persuades just a tiny percentage of voters, that could prove the crucial difference in the upcoming mid-term elections.

It is slated to begin airing on the anniversary of the Sept. 11 terror attacks in the crucial senatorial race swing states Alaska, Arkansas, North Carolina, New Hampshire, Iowa, Louisiana and Colorado. The digital distribution is funded with $138,000 from the former ambassador’s super PAC.

Normally foreign affairs do not play a major role in non-presidential elections, but Americans were galvanized by the murders of journalists James Foley and Steven Sotloff, as proven by the NBC/WSJ poll which found that their beheadings were the single most-followed story in the past five years.

Bolton’s dramatic ad captures the moment and simultaneously raises his profile, which may have implications for the 2016 presidential marathon, currently an open question in the Republican Party.

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Richard Berkow


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