The popular Mexican grill Chipotle is pushing communist rhetoric on its paper cups and bags with quotes and short stories from left-leaning authors, for your lunchtime reading pleasure.
This liberal move by the chain followed its May ban of concealed carry in stores.
The campaign’s creator Jonathan Safran Foer said he conceptualized the idea based on the thought that many people don’t have access to libraries. “A lot of these people don’t have access to libraries, or bookstores,” Foer said,“Something felt very democratic and good about this.”
With 120 million libraries in the U.S., according to the American Library Association, which equates to be approximately one library for every three people in this country, it’s hard to buy into the notion that this is a humanitarian effort. It looks more like an attempt at clever marketing spreading a Utopian message.
“Hope that, in future, all is well, everyone eats free, no one must work, all just sit around feeling love for one another,” is one such insightful snippet you can expect to see on the broad side of your paper bag.
Words from authors like Toni Morrison, Malcolm Gladwell and George Saunders make up what the fast-food chain has dubbed the “Cultivating Thought” series. Diners will also have the opportunity for inspiration from abortion advocate and anti-God Sarah Silverman who is among the cast of contributors.
The tagline for the campaign is just as pretentious as the stories within it, “Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?”
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