The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week.
It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.”
Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.”
The fast food chain even produced a video to highlight the campaign, ending with a little girl yelling, “I love my two mommies,” although only one restaurant is in on the promotion.
According to AdWeek, all proceeds from the $4.29 burger will be donated to the Burger King McLemore Foundation for scholarships for KGBT graduating high school seniors.
From Twitter Nation the promotion drew a mixed reaction, since a Whopper is a Whopper, but an advertising campaign is a fertile field for harvesting commentary.
Hey @BurgerKing, want to really speak truth to power? Want to shake things up? How about a Second Amendment Whopper? Be my way, right?
— Mark Scudder (@mark_scudder) July 2, 2014
I don’t care about Burger King or Chick-Fil-A’s views on gay marriages. I do care about how their food tastes. Chick-Fil-A > Burger King.
— AG (@AG_Conservative) July 2, 2014
A lot has changed at Burger King since I was part of the management team there: BK introduces ‘Gay Pride Whopper’ http://t.co/EIgqwzSEAp
— Herman Cain (@THEHermanCain) July 2, 2014
Watch the video here via Fox News.
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