San Francisco Burger King goes rainbow with ‘Proud Whopper,’ response mixed

The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week.

It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.”

Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.”

The fast food chain even produced a video to highlight the campaign, ending with a little girl yelling, “I love my two mommies,” although only one restaurant is in on the promotion.

According to AdWeek, all proceeds from the $4.29 burger will be donated to the Burger King McLemore Foundation for scholarships for KGBT graduating high school seniors.

From Twitter Nation the promotion drew a mixed reaction, since a Whopper is a Whopper, but an advertising campaign is a fertile field for harvesting commentary.



Watch the video here via Fox News.

Richard Berkow

Former political news reporter Richard Berkow lost his idealism in the Kennedy years, and his innocence in Vietnam, Lebanon, and the Soviet Union. He hasn’t mellowed since, and can be harassed at [email protected]


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