The New York Police Department turned what they thought would be a social media blitz into a public relations nightmare with a Twitter hashtag campaign #myNYPD.
The idea was to get residents to take snapshots depicting positive encounters they’d had with New York’s finest and post them on Twitter — the best photos would then be posted on the NYPD’s Facebook page.
Here’s the tweet that started the ball rolling:
Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6
— NYPD NEWS (@NYPDnews) April 22, 2014
What they got in response wasn’t at all what they expected. Here’s one from writer/filmmaker Layla Sola:
thanks #mynypd for beating up octogenarian jaywalkers. I feel safer. pic.twitter.com/ihmcmSFRwn
— Layla Sola (@ljsola) April 23, 2014
Oops! Then they started coming in fast and furious:
Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag http://t.co/5b0rlKO5ZO pic.twitter.com/fZxlh5N79l
— VICE (@VICE) April 23, 2014
#MyNYPD : Protecting the corporations from the citizens since 1857. pic.twitter.com/5HxtERXisg
— Occupy Rochester MN (@OccupyRMN) April 22, 2014
Backlash against #myNYPD social media campaign spills over into user-generated #myLAPD hashtag http://t.co/3jKLo0Jh1b pic.twitter.com/UZzCLIw463
— RT America (@RT_America) April 23, 2014
Homeless man is having a seizure. #MyNYPD ease his troubles by shooting his dog http://t.co/hFaFhRQvYs pic.twitter.com/AIZBTvjany
— Up the Rebels (@occbaystreet) April 23, 2014
Happy people stood up today for #myNYPD pic.twitter.com/piDar4Vl2Z
— WeAreChange NYC (@WeAreChangeNYC) April 23, 2014
This one looks fine, until you read the sign they’re standing next to.
Sometimes the jokes write themselves. #S17 #myNYPD pic.twitter.com/Wrp6RGpByZ
— Pancake Witch (@TheRealKeori) April 22, 2014
There were also some favorable ones, like this from writer, blogger and conservative political activist Synnove Bakke, but they were much too few and far between:
.@NYPDnews my friend and I in NYC for event. Thanks for keeping us safe #MyNYPD pic.twitter.com/pajwreiX6F
— Synnove Bakke (@JerzyLuv2A) April 23, 2014
Conclusion? They should have seen this one coming. Some genius just didn’t think this one through.
If you haven’t already, be sure to check out “MSNBC host tells Kansas parents to shut up over Michelle Obama’s graduation speech.”
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