The New York Police Department turned what they thought would be a social media blitz into a public relations nightmare with a Twitter hashtag campaign #myNYPD.
The idea was to get residents to take snapshots depicting positive encounters they’d had with New York’s finest and post them on Twitter — the best photos would then be posted on the NYPD’s Facebook page.
Here’s the tweet that started the ball rolling:
— NYPD NEWS (@NYPDnews) April 22, 2014
What they got in response wasn’t at all what they expected. Here’s one from writer/filmmaker Layla Sola:
— Layla Sola (@ljsola) April 23, 2014
Oops! Then they started coming in fast and furious:
— VICE (@VICE) April 23, 2014
— Occupy Rochester MN (@OccupyRMN) April 22, 2014
— RT America (@RT_America) April 23, 2014
— Up the Rebels (@occbaystreet) April 23, 2014
— WeAreChange NYC (@WeAreChangeNYC) April 23, 2014
This one looks fine, until you read the sign they’re standing next to.
— Pancake Witch (@TheRealKeori) April 22, 2014
There were also some favorable ones, like this from writer, blogger and conservative political activist Synnove Bakke, but they were much too few and far between:
— Synnove Bakke (@JerzyLuv2A) April 23, 2014
Conclusion? They should have seen this one coming. Some genius just didn’t think this one through.
If you haven’t already, be sure to check out “MSNBC host tells Kansas parents to shut up over Michelle Obama’s graduation speech.”
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