Has the self-absorbed White House had it with White House selfies?
Maybe with the free kind, anyway.
Senior Obama advisor Dan Pfeiffer on Sunday told “Face the Nation” host Bob Schieffer that last week’s selfie taken with the president by Boston Red Sox pitcher David Ortiz might mean a ban on future cell phone photos taken with Barack Obama.
Ortiz has an endorsement deal with cell phone manufacturer Samsung, which re-tweeted Ortiz’s Twitter post of the presidential picture. The White House wasn’t happy.
“Well, he obviously didn’t know anything about Samsung’s connection to this. And perhaps, maybe this will be the end of all selfies,” Pfeiffer said Sunday.
That “perhaps, maybe” is key.
It could be the president himself didn’t know anything about it Ortiz’s Samsung connection, but it was hardly a secret.
As the Washington Post pointed out Monday, an article published last week in Sports Business Journal more or less predicted what was going to happen.
“[W]hen the Red Sox visit the White House this week to commemorate their World Series victory, ‘Big Papi’ will be tweeting and sending photos on Samsung’s behalf.”
So while it is a little unseemly for commercialism to coopt the image of the president of the United States in the White House so easily, it couldn’t have been exactly shocking. What was really shocking was that the president’s party didn’t get a cut of the action.
If the Democratic National Committee needs to sell presidential selfies on the White House lawn to keep the Senate this year, there are going to be plenty of mug shots of a grinning Barack Obama and whoever’s got a camera before November’s elections.
The price will have to be right, though. Big Papi’s salary would probably be in the ballpark.
NewsFix, a Houston-based newscast, took a humorous look at how Samsung played the White House with the Ortiz coup. Check it out here.
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