There is a lot more behind the steamy Super Bowl commercial for SodaStream than meets the eye.
The ad, featuring sexy Scarlett Johansson and bold tagline, “Sorry Coke and Pepsi,” hides a backstory that has international implications.
Watch the video and read about the controversy from Washington Free Beacon’s Adam Kredo.
Coca Cola has donated millions to the anti-Israel group Oxfam International, which is currently backing a campaign to boycott an Israeli soda company that competes directly with Coke.
Oxfam has taken the lead in recent days in a campaign to boycott SodaStream, an Israeli-based beverage manufacturer that is under fire from supporters of the anti-Israel Boycott, Divestment, and Sanctions (BDS) movement.
The battle between SodaStream and BDS supporters has heated up in recent days after actress Scarlett Johansson severed her ties with Oxfam over its anti-Israel activism.
BDS supporters have also gone after Johansson, who is currently serving as SodaStream’s spokesperson.
One of SodaStream’s most prominent competitors—the Coca Cola company—has donated more than $2.5 million to Oxfam over the past several years, leading some to wonder if Coke is supporting Oxfam as a means to defeat the competition.
Neither Coca-Cola nor Oxfam responded to requests for comment.
PepsiCo spokesperson Jeff Dahncke declined to comment when reached by the Washington Free Beacon.
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